The Dip by Seth Godin
In this short book Seth Godin questions the relevance of the saying ‘Winners don’t quit and quitters don’t win’ and drives home the idea, Winners quit a lot of times and choose the right time to quit. (which is mostly before even they start). Once you are in the dip, when you have invested money, resources and time it is not a good idea to quit, you need to quit before you get into the dip.
Talking of a career scenario, Seth describes a story of an achiever who grew up in a company and got to a plateau within that company and has no future because the brand he has within the company is interwoven with the young smart guy who started moving up. At times it is worthwhile to move at that stage, leaving the history of achievements behind and start off at a new place, where you past does not haunt you, and where you are taken notice of as the new you, with all the experience and refinement. (like the latest users of Google who has no inkling of what Google used to be in the start up years, the later you started the better the impression Google had on you because of the continuous improvement)
With that I have hit the personal challenge I set for myself of 52 books a year. Thanks to Linked in – Reading list application for keeping the count.
