The Whuffie Factor by Tara Hunt
Tara Hunt has done an excellent job at explaining the power of online relationships, need for building reputation online , need for helping out , need for helping people to help out, need for serving a higher purpose and how all these are transforming the world we live in. She also predicts how all this will become part of the job despcriptions of future. There are a lot of stories on Twitter, Craiglist, Flickr, Threadless – all amazing stories of extraordinary avhievemnts of ordinary people
Whuffie infact relates to having a network of people or community to whom we add value to and that value taking a natural turn inorder to serve back. It is realising that it is not about you and it is all about them. In Parallel streams I wrote about 2 streams of people, one going for the beeline and the other trying to milk the network to get things done. In Tara’s world both these merges into one and teaches me, if the beeline does not go through people’s hearts it will not go far.
