Sway – The Irresistible pull of Irrational Behaviour
As the name suggests this amazing book tells a lot of stories about irrational behaviour of perfectly rational people. Some of them you may have heard before like Harvard Graduates paying upto $200 for a $20 bill. However Ori and Rom pulls together such stories and build context for us to be aware as well as to understand the intricacies behind certain decision making and preferences. After reading this book I am determined to read Dan Ariely’s Predictably irrational
