Archive for August 2009
Life Inc. How the World became a Corporation and how to take it back – Douglas Rushkoff
How many of us has looked at this economic crisis as an opportunity? That is what Douglas Rushkoff does. And that too in depth reasoning and vision. This book unravels how a centralised monetary system was set up to serve the interests of monarchies and how that evolved to servc the interests of corporates today. How the ongoing alienation to one another is promoted to make a market for the consumer products and how all this slip us into an unreal world of social benchmarking and competition instead of interaction and support. I wish all of you will read this book and or at least watch the video
Born to Run by Christopher McDougall
You don’t stop running because you get old, you get old because you stop running.
Fascinating book for all people, not only runners. Mc Dougell not only crafts his theory and findings around an actual story with amazing prowess, at times he haunts you with his insight. Especially at junctures where he describes two stars of ultra running one from the modern era and one from ancients history, reaching out to the technique perfected over 2000 years, one from the start and one from the finish (similar to the movie Curious case of Benjamin Button) and realizing how identically they have perfect the art of utlra running. There is not a dull moment in the book, touching varied subjects like modern medicine , evolution, abstract science, brain usage, diet, ageing, and finally weaving it all together to culminate in his theory human beings evolved from neanderthals for ultra distance running and perfected the art by using their endurance techniques to outsmart the prey as well as to stay healthy.
The story unveils the lie that sneaker companies had been telling us for years – that cushioning is good for our feet. Evidence based research tells us that before 1970s the sneaker companies took over the world running related injuries were far less in the world. This makes you think what kind of unholy partnerships would modern medical schools and sneaker companies had. Also the vacuum of evidence any of the sneaker companies has to provide on cushioned shoes reduces injury. Shoes only takes away pain, it does not reduce impact on your bones or your back.
Tarahumara indians, the hidden tribe of super athelets run 100 mile races on thin sandals tied to their feet. You can Chris using one in the video below. Just think how the billion dollar industry of sneaker companies build their edifice on a pack of lies and costing health and injury to generations
Nike when they realized, they tried redemption, see video
The Culture Code – Clotaire Rapaille
Astonishing book - provides deep insight into the underlying codes of different cultures, which is a pre-requisite in understanding them and shaping any form product or campaign where any of these cultures are target markets or even if its just plain interaction or negotiation.
