Archive for September 2008
Zoom – The Global Race to fuel the car of the future by IAIN CARSON & VIJAY.V.VAITHEESWARAN
A must read for whoever riding on the trail of oil, whether it be automobiles, airlines, oil companies, economists or scientists. This book analyses history and future of oil, alternate energy resources, the politics and economics behind each ventures. If you had been oblivious to the reliance on oil and the technology and impetus to end it from worlds leading manufacturers and nations, this will be an eye opener for you. This book cites Tamil Nadu, a southern India state, which produces one fifth of its energy from renewable sources, it cites an electric car which can be powered by solar energy and it emphasizes that the future belongs definitely to those who dare to dream……make it your next essential read….highly informative …. check out www.telsamotors.com
Benefit of being an Amazon Junkie
Like all other major retailers Amazon tracks your every purchase on its website and does a lot of number crunching to understand what kind of books you are likely to read and sends alerts to you suggesting those. Being an avid reader, I choose my books from recommendations by previously read authors and my wishlist on amazon mounts to more than 300 books. One aspect I could swear on is the impartiality with which Amazon publishes the reviews. It is not only a book store who want to sell, it is also a guide who want to open up the feedbacks received from customers to you, so that amazon becomes a brand you can trust when choosing books.
I am more inclined to read business books and for a long time I am sporting the idea of whether I should do an MBA. With Amazon around, with access to all those books world wide, with the help of a great number crunching tool ( Amazon recommendation’s) to suggest my future reads, with the blogs of every great business writer you can think about (Tom Peters blog has a list of all possible business blogs you ever will want to read) , with a revenue management job which is all about pulling levers to maximise revenue, do an MBA stand a chance in my choice?
I do not know yet, I took a B.A. Honours degree in Philosophy just to get a ticket into the job market. Now to get a ticket into a different job market, you may still need an MBA? So it is a choice of trading your present for a future. Life is a balancing act, is’nt it?
Raving Fans – Ken Blanchard and Sheldon Bowles
One of the Tom Peter’s recommended books. Easy read and simple. However provides deep and lasting insights like customers seldom bother to complain, because they don’t expect any improvement. As such if they are not raving about your product or service it is time to ask questions. Your customers are just waiting for a chance to walk. A great read.
The Secret Language of Business – Kevin Hogan
As expected Kevin Hogan did not limit the scope of the book by listing out the gestures and meanings, but transcended it to the context and psychological dimensions. As a person who never analyses situations, but let them descend on me with the awareness, I was a bit hesitant to read this book. (as it is best not to know the how, if you are gifted with the talent, as many a times the how will take away the results). This one is a easy read and will definitely give you a few insights you have not come across before
Man’s search for meaning – Viktor Frankl
“Success cannot be pursued…it must ensue like happiness, as the unintended side effect of a person’s dedication to a course greater than one’s self.” This is a book full of meaningful insight like this, written by a psycho therapist who survived German concentration camps, who was stripped to a naked existence, yet was able to find meaning in everyday existence, who proclaimed that you cannot rob a human being of his ability to choose his attitude towards any given circumstance.
Understanding Comics – The Invisible Art – Scott Mcloud
This is a book that offers a jolt to your central neuron system, a completely new world, with new set of rules and dimensions. If you are some one who do presentations, this provide an insight to you about the kind of pictures ( realistic to abstract) you need to use to elicit the kind of response you need and the amazing ability of humans to identify themselves with many things in this world – how self centred we are.

